You can tell from the Spider-Man plug on the cover that Marvel had, by the time of this book's release, become known as a hero machine, pumping out high-gloss, high-energy heroes and heroines that sold like hotcakes. In this case, the House of Ideas picked up a Biro hero name that had been left to linger, dusted it off, and added the enticing gimmick of making their DD a blind lawyer, adding both modern intrigue and a great "hook". It would take a while for the character to fully hit its stride, but the dynamic Kirby cover and ravishing Everett interiors attracted readers and established Daredevil as a unique and mature alternative to cosmic adventuring and teenage angst.
With all the attention paid to Spider-Man, Thor, and Avengers keys of late, Daredevil #1 has proven to the Little Key That Could, racking up consistent sales and steady attention while other books get all the limelight. Don't be surprised if this very handsome copy does great numbers in this auction -- savvy collectors know this book is still relatively undervalued.
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